I met the creator behind Terp Titans early in the development of the company. He came to me with an idea and a clear vision for a family of products that would live together under the same brand, but needed help turning that vision into a cohesive visual identity and finished product line.
Over the course of more than a year, we worked closely to develop the products, branding, packaging, marketing materials, and overall creative direction from the ground up. One of the products was a specialized cleaning swab designed as a significant step up from a traditional cotton swab, combining a familiar format with a more purpose-built design and a stronger visual presence.
A large part of the process was taking ideas that existed primarily in the creator's head and translating them into something tangible, consistent, and marketable. From the initial concepts through the finished creative, I helped shape how the products would look, feel, and ultimately be presented to an audience.
It was a rewarding opportunity to work closely with a creator at an early stage and help turn an initial product idea into a fully developed brand and visual system.