Swissted Cinema is one of the most personal projects in my portfolio.
During the COVID lockdown, like many people, I suddenly found myself with an unusual amount of time on my hands. Film and television production had stopped, and I began diving deeper into Swiss design, studying its typography, structure, spacing, and visual discipline.
During that process, I discovered Mike Joyce's Swissted, a collection of Swiss-inspired concert posters built around music, Helvetica, and the principles of International Typographic Style. I immediately fell in love with the work—but I kept thinking about how perfectly the same visual language could translate to cinema.
So I started experimenting.
Using my extensive knowledge of film, years of experience working in the industry, and my background in design, I began transforming the concert-poster concepts into movie posters. Each film was carefully selected based on the imagery, themes, typography, and visual possibilities it offered. The challenge was not simply to make a poster look good, but to make the design feel inherently connected to the film.
What started as a single experiment quickly became a much larger project. I began keeping notes and notecards, building a growing library of films and visual ideas until the collection eventually became what I called Swissted Cinema.
After the pandemic, I shared an early version with Mike Joyce, who was kind enough to respond positively to the concept. I never formally released the project at the time, but the idea stayed with me.
This is my opportunity to finally share it—a love letter to cinema, movie posters, Swiss design, and the creative possibilities that happen when two seemingly different visual worlds collide.
