Frank Stallone came to me while preparing to return to the stage and needed a new website, branding, and marketing materials to support his performances. It was an opportunity I couldn't pass up, especially having known Frank and his family personally and having a genuine appreciation for their history in entertainment.
We worked together to create a refreshed visual identity and a new look that could support Frank's return to performing while still feeling authentic to who he was as an entertainer. I helped develop the website, promotional materials, graphics, and other creative pieces surrounding the performances.
Most of the shows were local, including performances at The Vibrato, which provided an incredible setting and atmosphere for the project. It was especially fun working on something connected so directly to live entertainment, where the design needed to help build excitement around the performer and the event itself.
This project was a great example of the kind of creative work I enjoy most—combining design, marketing, entertainment, and a personal connection to the people behind the project. I have a tremendous amount of respect and affection for the Stallone family, which made the work that much more meaningful.
