The team came to me in the early stages of development with an idea for a new product and a brand that had yet to be defined. I immediately saw the potential and jumped in to help shape what Dab Rite could become.
Over the following years, I helped develop the brand's visual identity, marketing, media, and overall creative direction as the company grew. As new products were introduced, including the Dab Rite PRO and Dab Rite GO, I continued developing the visual language and creative materials for each new version.
I remained involved across the brand for many years, helping take the company from its early concept through product launches and ongoing marketing. Eventually, we parted ways as both sides moved toward new opportunities.
Logo Design & Brand Exploration
