While between television productions, I was approached by a team with one of the most unusual and creatively exciting concepts I had encountered: create 13 movie posters for films that had not yet been written.
The idea was to build the visual identity and story world for 13 original horror films before the films themselves existed. I created the movie posters and worked with the team to develop narratives and visual concepts that audiences could eventually respond to and vote on. Each poster had to feel like it belonged to a real film while also giving the audience enough of a story to imagine what that film could become.
As the project grew, my role expanded beyond the individual movie artwork. I created the logo and visual identity for the parent company and helped develop additional branding and promotional materials for the larger concept. We also took the project into the real-world horror community, attending Horror Fest in Los Angeles and creating promotional materials to help bring the idea to an audience of actual horror fans.
One of the extensions of the project was Blocktoberfest, for which I created the logo and branding around a short-film competition. The idea was to expand the concept beyond posters and give filmmakers and fans another way to participate in the world we were building.
It was a rare opportunity to work across branding, illustration, movie-poster design, storytelling, event promotion, and entertainment marketing all within one project. Rather than simply designing artwork for something that already existed, I was helping create the visual language for an entire fictional film universe from the ground up.
It remains one of the most unusual, creatively challenging, and genuinely fun design projects I have ever worked on—and one that felt especially natural given my background in both graphic design and film and television.
Movie Posters
